Hi, I’m Janet.

Throughout my experiences as a writer, I have found the same thing to be true again and again: storytelling is an essential part of every company’s mission.

With more than 8 years of experience writing for digital platforms, videos, and social media; copywriting; content marketing; and research and analytics, I am deeply versed in how to engage audiences where they are.

I have worked across industries and company sizes, from corporate media networks examining the myriad ways in which audiences connect with content today… to startups helping to build a company’s content and brand strategy from the ground up. I have helped hospitality and tourism partners find their voice, prepared news groups to develop future-facing content strategies, and turned my interviews with doctors and health professionals into actionable wellness takeaways for health-curious consumers.

As a writer and content strategist, I lead from curiosity, excel with words, and take a research-driven approach to ensure your audience gets what they need. If you are looking for guidance in optimizing your content to better engage your target audience, want to maximize your brand’s impact across digital platforms, or need a writer to communicate your message using data-driven insights, let’s chat.